A number of years ago the Rockefeller Foundation interviewed 30 donors who had made million dollar gifts to certain charities. The donors cited five reasons:
• conviction as to the organization's (project/program’s) merits
• institution's plans and goals
• management
• leadership
• taxes
The following are ways to qualify prospective donors:
• Review previous Capital Campaigns going back as far as 10-15 years; list pledges and gifts above $1,000.
• Compile "Feasibility Studies" from previous campaigns; search for major gift donors interviewed or mentioned in the Study.